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 Internal Correspondence was a newsletter and then a magazine published from the early 80s through the mid-90s by Capital City Distribution, Inc., one of the largest distributors of pop culture products during that period. ICv2 stands for Internal Correspondence version 2.

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There's a tremendous amount of activity as the category grows, and a corresponding need for information about it. |
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Milton Griepp
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The Graphic Novel Market
ICv2 Sizes the Graphic Novel Market
$100 Million in 2002

May 28, 2003 ICv2 has placed dollar estimates on the size of the North American retail market for graphic novels. It estimates the market size as $100 million in 2002, evenly divided between comic stores and bookstores, 33% higher than it was in 2001. A 20% growth rate is expected in 2003, higher in bookstores than comic stores. The estimate is in the lead article (titled Graphic Novels -- How Big, How Fast Is It Growing, Who's Buying) in the new ICv2 Retailers Guide to Graphic Novels, currently shipping to retailers (and librarians). The article also includes a discussion of the factors driving growth, the demographics of consumers buying graphic novels (with surprising, large differences by channel), and other market characteristics.

Publisher Milton Griepp said that the title was published because of the growing size and complexity of the graphic novel market. "This category deserves a publication of its own," Griepp said. "There's a tremendous amount of activity as the category grows, and a corresponding need for information about it."

The Guide is available free to requesting librarians -- send the publishers an email request at DViau@icv2.com. Their website is at www.icv2.com.

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 | GRAPHIC NOVELS How Big, How Fast Is It Growing, Who's Buying?
Available free to Librarians from ICv2

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